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How to Use Retargeting to Focus your Event Marketing: AdRoll Q&A
Often, potential attendees aren’t ready to buy a ticket the first time they hear about your event. They might need to check their schedule, coordinate with friends, or figure out transportation before...
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Video: How to set up your race registration, made simple
As race directors know, one race doesn’t just call for one registration type. Your race is multifaceted, with different parts that call for different and sometimes complex registration options....
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Video: Gather the info you need to make race day seamless
To make race day run smoothly, there’s a lot of crucial questions you need answers to. Instead of scrambling the day of with unevenly distributed heats and a shortage of small T-shirts, why not add...
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The Surprising ROI of Retargeting for Events
Are you spending too much money trying to draw new people to your event page? There’s a better way to advertise your event: retargeting. Instead of marketing to people who may or may not be interested,...
View ArticleHow to Host an Unforgettable New Year’s Eve Party
Did you know that party-goers spend three times as much on New Year’s Eve as on an average night out ($75 vs $26)? And that’s just on tickets! The holiday presents endless opportunities to get...
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3 Race Registration Strategies from the 6th Largest Turkey Trot
The sixth largest turkey trot in the country is run by a three-person team. The 38-year community tradition has grown and changed each year. Recently, it was even named one of America’s best...
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6 Networking Tips for Race Organizers from Running USA
The best advantage race organizers can use is a skill they might not even realize they have: networking. Whether you’re at an expo or a finish line, talking to other race directors, sponsors and...
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How to grow your audience with new event email marketing strategies
You’ve mastered the email invite. But how can you use email to build anticipation—and drive sales—right up until your event? From conferences to concerts, learn how to deliver the right emails, to...
View ArticleHow to Host an Unforgettable New Year’s Eve Party
Did you know that party-goers spend three times as much on New Year’s Eve as on an average night out ($75 vs $34)? And that’s just on tickets! The holiday presents endless opportunities to get...
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3 Simple Ways This Fundraising Walk Increased Donations by $36K
When Wendy L. was diagnosed with Liposarcoma six years ago, she and her family didn’t take the news sitting down. Instead, they decided to get walking to fundraise for research about the rare form of...
View ArticleLive Q&A: 3 Music Festival Experts Share Strategies to Drive Profit
The last decade of record-breaking music festival industry growth has created new opportunities — and new challenges — for the people backstage. In this recording of a live Q&A, you’ll learn the...
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eBook: How to Succeed with Event Advertising on Facebook
From ad units to tracking pixels, event marketing today can often seem like an entirely technical (and time consuming) job. How can you use event advertising on Facebook to lift ticket sales and...
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